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sustainable-jewlery

Ethical Jewellery Designer Believes Work Should Always Be Fun!

Cherie Birkner June 7, 2017

by Cherie Birkner

“Life is much cooler when everyone is happy at work, proud of what they do and in harmony with their values!”

 

Aude Durou is the designer behind OMBRE CLAIR, where she has found a way to align her values with her work “I give meaning to my actions, and see meaning everywhere”. For her working in a sustainable manner is something unquestionable, “it should be the normal way”.

 

ombre-claire

For her it is important to have fun at work; with her colleague Axelle – who she met in a Tuareg tent - she often chooses the shows where they exhibit according to the cities they want to visit, “we try to have fun at each stage of our work“. This does not only count for her and Axelle, but for everyone involved, including the artisans making the jewellery: “life is much cooler when everyone is happy at work, proud of what they do and in harmony with their values”!

 

The production of OMBRE CLAIRE is based in the Tuaregs in “the middle of the Sahara” in Niger, which is part of Aude's family heritage “I love the place and the people who live there”. Aude, herself, lives in Paris where she sees the fast life, the infinite amount of images permanently providing inspiration “I could spend my time zapping from one idea to another” but she likes to take the time to really observe one piece she designs. And this, aside from the essential ethical pillars, is the core philosophy of OMBRE CLAIRE: “We take time to listen, to watch, to transmit. We create together”. This gives room for those involved to meet and connects different cultures in a 'slow' style.

 

“I think slow is very valuable nowadays, it's basically the essence of creation, of human intelligence. When people take the time to observe, analyse, and find solutions of how to make an object I really see intelligence!”

In Interviews Tags Jewelry, Designer, Paris, France, Entrepreneur, OMBRE CLAIRE, Aude Durou, Ethical Jewellery
← Luxury Fashion Designer goes Sustainability Entrepreneur
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EVERY PERSON MAKES A DIFFERENCE.

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There are many ways to participate in #fashionrevolution 🙌✊🙌 and one is to print out this sheet and stick it somewhere public 👀
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Meet @vegan.stylist , we did a bigger photoshoot together on the weekend and she’s definitely got your back when it comes to beautiful vegan pieces 💥 .
Three years and four days ago she did her first styling work for @veganmagazine #vegananniversary and now exclusively works with vegan fashion 🌱
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More of this one coming soon :) Today we are tagging fast fashion brands of whom we would like to know who makes their clothes. Feel free to tag any that come to mind with us and let them know we’re watching. #whomademyclothes
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This is @carinabischof , who brought Fashion Revolution to German, and also has an upcycling label @alucberlin . Within the last year she has used Instagram to personally ask around 100 brands #whomademyclothes and has gotten 12 answers."Every answer I got inspired me more to keep on going"
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What fair fashion means to her: "Fair fashion is more than a trend. Fair fashion means to look at the garments in another way. Getting closer to the materials, the production chain and of course the people, who made them. Neither the environment nor other people should be harmed."
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Together we are using this post to ask the following brands „Who made my clothes?": @zara @mango @allsaints @nike
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Tag the brands you want to ask #whomademyclothes ?
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Shot by @vegan.stylist for @sustainablefashionmatterz .
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Very much looking forward to all our power coming together this coming week and making change happen 🚀💥
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📸©️ @cheriebirkner for @sustainablefashionmatterz
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#sustainablefashionmatterz 
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HAPPY EARTH DAY all you game changers!
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If you’re in Berlin come hang out with us at the @ecoalf flagship store on Wednesday the 25th April. @inspi007 will be moderating a panel with a focus on upcycling 🔝♻️ #becausethereisnoplanetB
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We’re looking forward to being on the panel with Marcus Werner @dt64 co-Founder of @viertelvormag , Julian Lechner founder of @kaffeeform , Javier Goyeneche, Founder of @ecoalf
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