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All photos ©️Cherie Birkner

Ukrainian Upcycling Designers in Berlin

Cherie Birkner May 4, 2022

One of a Kind Upcycling Fashion Designs by Ukrainian Refugees in Berlin. Produced in Haus der Materialisierung.

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In Brands Tags Editorial, Limited Edition, Upcycling, Berlin, Haus der Materialisierung, Ukrainian Fashion, Knitted
2 Comments
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RENTING FOR A GOOD CAUSE | Creative Matterz Fund

Cherie Birkner August 2, 2021

With this charity rental campaign we aim to raise awareness of the place most people don’t think about when purchasing a new (fast fashion) item. It will educate about Kantamanto, one of the places where our clothes end up when we think we do something good by donating them to a charity collection bin. By opening the wardrobes of influencers Blogger Bazaar, Helen Fares & Lois Opoku to the public, renting, a circular way of consuming fashion is made attractive. Renters can choose between 3, 6 and 12 Day rental and get it delivered emission and packaging free straight to their door. With all rental proceeds going to the Fire Relief Fund we’re able to get them closer to their go-fund-me goal and have people looking good while doing good.

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In Brands Tags Creative Matterz Fund, Creative Matterz Fund Round N°1
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©Milena Wegner

©Milena Wegner

CYCLES Film | Creative Matterz Fund

Guest User August 2, 2021

CYCLES, a visual journey, exploring the topic of Circularity through culture, dance, music & fashion. We know we need to move towards a more holistic and circular understanding of the world in order to live within the means of our planet. But what does circularity really mean? How can we embrace it through fashion, through music, through dance, through culture? With this film we want to explore the idea of circular culture. By uniting different fields of artistry under the topic of circularity, we created a visual essay that can help us understand our circular nature. The film is planned to be released mid-end August.

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In Brands Tags Creative Matterz Fund, Creative Matterz Fund Round N°1
1 Comment
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PILLAR 5 Sustainable Fashion Platform | Creative Matterz Fund

Guest User August 2, 2021

Pillar 5 is a multi-layered business model, centering around two main pillars: our curated, ethical marketplace and the visual story telling of designers and makers. As the name already reveals leans the project on five layers in total, which we will mention in the following:

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In Activism & Politics, Brands Tags Creative Matterz Fund, Creative Matterz Fund Round N°1
2 Comments
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UPTRADED Swipe and Swap Your Clothes! | Creative Matterz Fund

Guest User August 2, 2021

“Our vision is to make fashion sustainable together, by creating the world’s biggest collaborative closet.” - @uptraded
Uptraded, founded by Anna and Bruno, have worked on the development of their tinder style Clothes Swapping app and motivated…

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In Brands Tags Creative Matterz Fund, Creative Matterz Fund Round N°1
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5 THINGS TO DO THIS SUMMER ON A DAYCATION | Biodiversity with Wildling

Cherie Birkner June 29, 2021

What is your next local destination? It’s summer in the city, and the perfect time to go out and get in touch with nature. So I called up my friend Yolanda, who is also part of the Creative Matterz Fund team, and asked her to join me for a day trip with Wildling minimal shoes.

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In Brands Tags Wildling, Biodiversity, Daycation, Travel Local, Minimal Shoes, Barefoot Shoes, Shoes
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©️Manuela Gangl

©️Manuela Gangl

WHEN A TENT TURNS TO TRASH BUT IT'S GONNA RAIN AGAIN | Tentation Upcycling Fashion #Crowdfunding

Cherie Birkner May 21, 2021

Have you ever seen what’s left over to go to waste after a festival? To be honest I haven’t. I’ve only even been to one festival in my life. So, little did I know; when the base stops bumping and we have found our ways home there is a whole landscape of trash left over… Or wait:

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In Brands Tags Upcycling, Tentation, Katrin Reiber, Rainwear, Outdoor Clothing
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OPEN CALL: ART ON BROKEN PIECES | Calling all Upcycling Enthusiasts

Cherie Birkner May 18, 2021

Are you a creative mind interested in upcycling projects? Then DAWN Denim is looking for you!

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In Brands, Events Tags DAWN Denim, Open Call, Art, Upcycling
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LIMITED EDITION FUNDRAISER | Growing by Attitude

Cherie Birkner May 4, 2021

Every month at Heart Directors Club a group of selected designers and artists sell limited artworks for a good purpose. For the current May Edition they have chosen to contributed to the Creative Fashion Matterz Fund 🤍.

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In Brands Tags Heart Directors Club, Fundraiser, Creative Matterz Fund, Limited Edition, T-shirt, Art
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HOW TO RUN A REVOLVING CLOSET

Cherie Birkner February 10, 2021

Your guide to running a revolving closet. Swaping, shoping & gifting! This is how to do it sustainable edition >>

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In Brands Tags Swap, Resale, Second-Hand, Revolving Closet, Photography Tips, Shoppin Guide
2 Comments
Photos ©️ Stephie Braun

Photos ©️ Stephie Braun

WHAT'S YOUR BEANIE? OH, IT'S DOG | Modus Instarsia launches Crowdfunding for Chiengora Label

Cherie Birkner December 16, 2020

Discover the brand bringing Chiengora aka yarn made of dog hair to the market. Meet the founders behind Modus Instarsia, and support their crowdfunding! READ NOW

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In Brands Tags Chiengora, Modus Instarsia, dog fur, dog hair, Wool, Fabric, Ann Cathrin Schönrock, Franziska Uhl, Stephie Braun, Yarn, Upcycling
2 Comments
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WILD AND FREE, AS ANIMALS SHOULD BE | Vegan Fashion Editorial

Cherie Birkner December 1, 2020

Discover Vegan Fashion with Noa Ben Moshe, @style.withasmile, Styled by Christianna Quack aka The Vegan Stylist. Find Winter Coats, Suits, Blazers, Dresses, and more. VIEW NOW!

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In Brands Tags Vegan Stylist, Chritianna Quack, Noa Ben Moshe, Cherie Birkner, Sarah Hartgens, Selected Sustainable Brands, Saenguin, Captn Crop, Noani, Will's Vegan Store, Wildfawn, Shamanics, Make-up, Ethical Jewellery, 100% Pure Cosmetics, Lanius, PETA-Approved, ThokkThokk, BEFLAMBOYANT, Fremdformat, Lana Organic, Suite 13, nuuwai, DAWN Denim, Lovjoi, Suits, Business, Belts, Bags, Jackets, Coats, face mask, Dresses, Shoes, Sneakers, Scarf, Boots, Editorial, Upcycling, Vegan
2 Comments
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I SEE FASHION AS AN ART SPACE | Editorial Interview with Karina Papp - @found_on_the_street

Cherie Birkner October 29, 2020

Interview & Editorial with with @Found-on-the_Street Co-Founder, Karina Papp. “I see fashion as an art space”.

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In Interviews, Brands Tags Editorial, Found on the Street, Karina Papp, Vintage, Second-Hand
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3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out

K Schwettmann October 14, 2020

After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE

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In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Greenwashing, brand activism, activism, Karry Schwettmann, Timberland, Leather, Sustainability Pledge, CSR Report, transformation, value communication, transparency, impact reports, offsetting, purpose, impact, campaigning
4 Comments
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COLORWASHING CHECK | Is Timberland Greenwashing?

K Schwettmann September 7, 2020

Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE

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In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Greenwashing, brand activism, activism, Karry Schwettmann, Timberland, Leather, Sustainability Pledge, Net Positive, Circularity, CSR Report
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COLORWASHING CHECK | Is Levi's Greenwashing?

K Schwettmann August 17, 2020

Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE

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In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Greenwashing, brand activism, activism, Karry Schwettmann, Levi's, water footprint, Jeans, MUD Jeans
1 Comment
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COLORWASHING CHECK | Kering

K Schwettmann August 3, 2020

Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE

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In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Brownwashing, Greenwashing, reformation, intersectionality, intersectaional environmentalism, racism, toni morrison, brand activism, antiracism, activism, Karry Schwettmann, Kering
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COLORWASHING CHECK | Reformation

K Schwettmann July 19, 2020

Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE

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In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Brownwashing, Greenwashing, reformation, intersectionality, intersectaional environmentalism, racism, toni morrison, brand activism, antiracism, activism, Karry Schwettmann
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THE UNEXPECTED WORLD OF BAREFOOT SHOES | Wildling Brand Analysis from a Shoe First Perspective

Cherie Birkner June 23, 2020

There is something unexpected when you step into the world of barefoot shoes. Especially when they are from Wildling. Find out what in this sustainable brand analysis covering fair and ethical manufacturing, material choice, vegan & organic options, recycled materials and more. An experience report by Cherie.

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In Brands Tags Wildling, Selected Sustainable Brands, Shoes, Barefoot Shoes, Trending, Cherie Birkner
6 Comments
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IS IT SPRING OR SUMMER NOW? | Fair Fashion Editorial with Kim Gerlach sun and rise

Cherie Birkner May 26, 2020

Discover Fair Fashion Brands with Sustainable Fashion Personality Kim Gerlach, founder of sun and rise. Natural Fabrics, re-purposed and recycled materials. Is it Spring or is it Summer now? READ MORE

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In Brands Tags Fashion Editor, Fair Fashion, Kim Gerlach, sun and rise, PrePeek, SHIO Store, Shapes in the Sand, Valle O Valle, 8bft, DAWN Denim, Shash, Wildling, OFFON, Hessnatur, GNANA, Neumühle, Lana Organic, Vivas Project, AYANI, nuuwai, Cherie Birkner, Selected Sustainable Brands
4 Comments
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CHERIE is the Founder and Creative Director of Sustainable Fashion Matterz.  On the blog she introduces sustainable fashion brands, industry personalities and shines the light on fashion activism.

CHERIE BIRKNER is a multidisciplinary creative, focusing her energy towards sustainability focused projects, brands and people. Since she quit fast fashion in 2016 she has created Sustainable Fashion Matterz as a space to give easy access to solutions in the fashion industry. Read more about her here.

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  • Brands 38
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  • Events 21
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3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out
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COLORWASHING CHECK | New Balance
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IS IT SPRING OR SUMMER NOW? | Fair Fashion Editorial with Kim Gerlach sun and rise
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HOW TO BE AN EFFICIENT ONLINE ACTIVIST | also for lazy people
 

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