The Guardian recently published an article stating that “Renting clothes is less green than throwing them away”. The article is based on a study by IOP science which came to multiple conclusions, one of which ranked Rental as the most GWP (Global Warming Potential) in comparison to … READ MORE
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Moment of frustration captured by Alexandra Gheorghe
4 SUSTAINABILITY CLAIMS THAT BRANDS NEED TO STOP MAKING | My Reaction
I continue to see brands making sustainability claims which are total red flags to me. While I often believe this comes from the best of intentions it needs to stop. It’s not serving anyone.
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Photo taken by Alexandra Gheorghe
WHAT THE FACT! | Did I spread fake news?
We need to talk. About sharing facts. While fake news is a real phenomenon of the Internet, fact checking has been…
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3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out
After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE
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COLORWASHING CHECK | Is Timberland Greenwashing?
Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE
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COLORWASHING CHECK | Is Levi's Greenwashing?
Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE
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COLORWASHING CHECK | Kering
Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE
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COLORWASHING CHECK | Reformation
Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE
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WHAT IS COLORWASHING? Our New Directory & Column
What is colorwashing? What you need to know about green-, pink-, brown-, white- and rainbow-washing. Discover the directory and get ready for Karry’s bi-weekly colorwashing column. READ MORE
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BRAND ACTIVISM vs. GREENWASHING | Can You Spot The Difference?
Brand Activism is on the rise. Greenwashing too. Check out our framework and take the challenge to see if you can spot the difference. READ MORE
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GREENWASHING ALERT | H&M is NOT the Most Transparent Brand!
Sorry H&M we caught you GREENWASHING. You are NOT the worlds most transparent brand.
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