Moment of frustration captured by Alexandra Gheorghe
I continue to see brands making sustainability claims which are total red flags to me. While I often believe this comes from the best of intentions it needs to stop. It’s not serving anyone.
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Photo taken by Alexandra Gheorghe
We need to talk. About sharing facts. While fake news is a real phenomenon of the Internet, fact checking has been…
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Your guide to running a revolving closet. Swaping, shoping & gifting! This is how to do it sustainable edition >>
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Photos ©️ Stephie Braun
Discover the brand bringing Chiengora aka yarn made of dog hair to the market. Meet the founders behind Modus Instarsia, and support their crowdfunding! READ NOW
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Discover Vegan Fashion with Noa Ben Moshe, @style.withasmile, Styled by Christianna Quack aka The Vegan Stylist. Find Winter Coats, Suits, Blazers, Dresses, and more. VIEW NOW!
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Find out what are and are not Vegan materials, ans what vegan materials are good and what are bad. The Vegan Stylist will tell you what’s up!
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Interview & Editorial with with @Found-on-the_Street Co-Founder, Karina Papp. “I see fashion as an art space”.
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After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE
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Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE
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Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE
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Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE
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Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE
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Is New Balance colorwashing? Read Karry’s review on New Balance’s recent activities signaling the support of the Black Live Matters movement. #brownwashing. READ NOW
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What is colorwashing? What you need to know about green-, pink-, brown-, white- and rainbow-washing. Discover the directory and get ready for Karry’s bi-weekly colorwashing column. READ MORE
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There is something unexpected when you step into the world of barefoot shoes. Especially when they are from Wildling. Find out what in this sustainable brand analysis covering fair and ethical manufacturing, material choice, vegan & organic options, recycled materials and more. An experience report by Cherie.
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Brand Activism is on the rise. Greenwashing too. Check out our framework and take the challenge to see if you can spot the difference. READ MORE
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Discover Fair Fashion Brands with Sustainable Fashion Personality Kim Gerlach, founder of sun and rise. Natural Fabrics, re-purposed and recycled materials. Is it Spring or is it Summer now? READ MORE
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Ever wondered if you’re meant to be an activist and what it takes to be one? Join Karry Schwettmann on her journey through the landscape of environmental and fashion activism. READ MORE
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How to be an Efficient Online Activist Without Posting to Your Instagram Feed. Maximum Impact - Minimum Effort. Guide and Checklist for Easy Every Day Activism. READ NOW!
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Sorry H&M we caught you GREENWASHING. You are NOT the worlds most transparent brand.
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